Before transitioning into digital product design in 2018, I spent my early career designing products and packaging for retail stores worldwide. I partnered directly with buyers, collaborated with manufacturers, and created product collections that were sold in stores like Urban Outfitters, Macy’s, and Bed Bath & Beyond. While the medium has shifted from physical goods to digital experiences, the foundations of my process remain the same: understanding customer needs, analyzing data, and designing with both creativity and practicality in mind.